Why Beef Shouldn't Be Anonymous

Next time you take a packet of beef from the fridge, have a look at it for a moment.

Where did it come from?

Not the supermarket.

Before that.

Which farm?

Who raised the animal?

What did it eat?

What did the farm look like?

For most of us, the answer is simply:

We don't know.

And that's become completely normal.

We think it's worth changing.

Our story started long before the beef

Our family's connection with Bysonderheid goes back to 1936.

Generations have walked this land.

They've experienced wonderful rainy seasons and terrible dry ones.

They've fixed fences, worked cattle, planted crops and watched storms building over the veld.

Children grew up here.

Families gathered here.

And, like most old farms, there are stories attached to almost every corner.

Today, we are simply the current custodians.

We're raising cattle here, growing grass and trying to leave the soil a little better than we found it.

And now we're beginning another chapter.

We're sharing what the farm produces directly with other families.

Knowing where your food comes from changes things

When you buy beef directly from Bysonderheid, we don't want you to simply receive a box.

We want you to know us.

Follow what's happening on the farm.

See the cattle.

See the green grass after the summer rains.

See the dry veld when winter arrives.

See the good years and, inevitably, some of the difficult ones too.

Because that's where your food comes from.

A real place.

Not a label.

Food has always brought families together

Think about some of your best memories.

There's a good chance food was somewhere nearby.

Sunday lunch at your grandparents.

A braai that went on much longer than planned.

Christmas around a crowded table.

Children roasting marshmallows around a fire.

Friends standing around the braai solving all the world's problems while somebody repeatedly checks whether the steaks are ready.

Food does more than feed us.

It creates moments.

And beef has been part of South African family tables for generations.

That's what we want Bysonderheid to become

We're not trying to become a giant beef company.

Quite the opposite.

We want to keep the connection.

A farm.

Our family.

Your family.

And food we can be proud to put between them.

We want a Bysonderheid box arriving at your home to mean something.

We want you to recognize the name on it.

We want your children to know that their supper didn't start in a supermarket.

It started with grass, rain, soil, cattle and a farmer.

Maybe one day they'll even visit and see it for themselves.

Because we believe beef shouldn't be anonymous.

It should have a home.

Ours comes from Bysonderheid.

The Bysonderheid Family